A new "Brand of the Month" blog post, this time featuring a new brand that recently hit our store! Since Mercer Amsterdam sneakers have been available in our store for a few weeks now, we've decided to dedicate a blog post to this unique brand from the Dutch capital. In this blog post, you'll read about how Pim Dresen started the brand and how the Amsterdam sneaker brand became known worldwide.
Before we delve deeper, it might be helpful to first learn a little more about the brand itself. Mercer Amsterdam is a high-end sneaker label founded by Dutch designer Pim Dresen. From an office in Amsterdam, the brand focuses on developing and creating luxury handmade sneakers and accessories for both men and women. The name Mercer is derived from Mercer Street in New York City, the street where Pim bought his first pair of sneakers at age 10. The brand's logo depicts a map of Amsterdam, rendered in a minimalist style.
What makes Mercer Amsterdam special?
What makes Mercer Amsterdam so special is its strong focus on sustainability and corporate social responsibility. To make its sneakers as sustainable as possible, they are produced in specially selected factories in Portugal and Italy. By collaborating with family-owned businesses, the brand can truly guarantee this sustainability. All sneakers are designed and developed in-house, with careful consideration given to various silhouettes, soles, and other materials to create a unique look. This is how Mercer aims to distinguish itself from other brands.
NASA Collaboration
These days, everyone has a pair of sneakers in their closet (or just lying around the house). However, it's quite difficult for a brand to break through and actually become known. Mercer Amsterdam became known through its collaboration with NASA (the organization responsible for American space travel). After releasing its striking first collection in collaboration with NASA, the brand became increasingly popular, which made many people aware of the brand. Ultimately, three different sneakers emerged from this collaboration. One of these sneakers can be seen in the banner above this blog post. Besides this unique collaboration, the sneaker brand has distinguished itself by being the first brand to create fully sustainable and vegan sneakers. Mercer, in collaboration with Piñatex, has managed to create sneakers made from pineapple leather (yes, you read that right).
A collaboration with NASA is certainly a special moment for a clothing brand. But for Pim, that wasn't enough. Looking at other collaborations, we see some truly remarkable artists, some notable names! Think rappers like Roddy Rich, Future, Quavo Huncho, and Chris Brown. Artists like Steve Aoki, Lady Gaga, Lewis Hamilton, and Bella & Gigi Hadid are also on the list of collaborations. It's no wonder the brand is so popular these days. We're thrilled to have added this beautiful brand to our collection. Check out the new collection now in our store at Nieuwendijk 82-90 in Amsterdam or view the collection online !
