The world is currently becoming increasingly sustainable and recycling to improve the environment. Many productions and companies are still lagging behind, but not Peuterey! In this blog post, you can read about Peuterey's focus on sustainability and recycling. You'll also discover the technologies behind high-quality Peuterey jackets and how they ensure their high quality.
Origin and internationalization
Peuterey is originally an Italian clothing brand named after one of Italy's highest peaks , Mont Blanc . The fashion brand was founded in 2002 by Graziano Gianelli. At the time, Peuterey items were primarily worn for functional purposes.
The first Peuterey flagship store quickly opened in Milan. This flagship store remains located on Via della Spiga, one of Italy's most popular shopping streets.
In 2011, the brand's internationalization began. This plan was led by Francesca Lusini , president of the Peuterey Group. Another Peuterey store opened in Rome in 2012. This location, too, was situated on one of Italy's most popular shopping streets. In 2013, Peuterey officially expanded its international reach with its own flagship store in Shanghai, China . A few years later, in 2016, Tiziano Bonacchi became CEO and CFO of the Peuterey Group. Federico Curradi was appointed Creative Director that same year. Together, they have ensured that Peuterey is currently sold in boutiques and high-end retailers worldwide.
The technology behind Peuterey
Peuterey clothing is designed to last, and they always work with the latest generation of fabrics and padding . Peuterey also utilizes its latest technologies to enhance the quality and functionality of its collections. Currently, they focused primarily on the water-repellent qualities of their jackets.
Teflon EcoElite: In short, Teflon EcoElite is a plant-based, sustainable, stain- and water-repellent material. This is one of the latest and most innovative technologies in the textile industry. The technology can be applied to a wide variety of materials without affecting the original product's quality or functionality.
In addition, thanks to Teflon EcoElite technology, your Peuterey jacket will need to be washed or dry-cleaned less often. By using this technology, Peuterey contributes to reducing water and energy consumption in the clothing industry.
PFC-free: By using new and sustainable technologies, Peuterey's collections are officially designed to be PFC-free. PFCs are chemicals used to make clothing water-repellent. The downside of PFCs is that they are harmful to both humans and the environment.
Ultimately, Peuterey completely replaced production with PFC with a new, durable and water- and stain-repellent coating, Teflon EcoElite.
Sustainable success
Sustainability is a hot topic, and at Peuterey, it plays a major role. This is reflected in their products, mindset, and values .
Peuterey is part of the Bluesign System Partnership . This means Peuterey must comply with sustainability standards, focusing on consumer protection and the environmental impact of the clothing industry. Bluesign Services stands for sustainable success. They ensure this by eliminating harmful emissions and chemicals from the entire production process.
#AmISayingPeutereyRight?
Peuterey is a popular brand worldwide, but the name is pronounced differently everywhere. It's often pronounced as "Peterey," "Peutarie," or "Putary." After the FW 16/17 launch, Peuterey released a short film called " #AmISayingPeutereyRight? " The short film features models from various backgrounds attempting to pronounce Peuterey correctly during a casting call.
The short film was directed by Bruno Ilogti , a Brazilian director whose career has included collaborations with Maison Valentino, Kendall Jenner, J. Balvin, and Coca-Cola. After the music video's release, Peuterey announced that it marked the start of a new marketing communications strategy, which will see them make greater use of engaging social media campaigns.
Curious about our Peuterey range ? View the entire collection here !
