Just real or really fake

There are many advantages to being a popular brand, but unfortunately, there are also disadvantages. A major drawback is that your products are likely to be copied. This is detrimental to the seller, but certainly also to you as a consumer. In this article, we'll discuss how to distinguish a real jacket from a fake and provide tips on what to look for when purchasing one.

Canada Goose

One of the most well-known winter coat brands, and therefore popular with counterfeiters. However, buying a fake Canada Goose is quite dangerous. Canada Goose winter coats are known for keeping you warm in extreme cold, but the fake coat doesn't, which in severe cases can lead to hypothermia or worse.

Tip:
Before buying a new winter coat, check the Canada Goose website to see if the store is an authorized retailer. Click HERE to find your retailer.

If you've already bought your winter coat, check the following points:

1. logo
Pay close attention to the details of the logo, such as poor stitching, color variations, spelling errors, and the shape of the logo.

2. fur
The fur of a real Canada Goose is thick, luxurious, and functional to prevent your face from freezing in extreme cold. The fur used on a real Canada Goose is coyote; on a fake Canada Goose, it's usually raccoon. You can tell the difference because coyote fur is much softer than raccoon fur. In addition, the fur can also look messy, tangled, and sometimes a bit dirty.

3. hologram
Since the fall of 2017, Canada Goose has incorporated an additional hologram label into its jackets as proof of authenticity. This hologram, specially developed for Canada Goose, features various polar bears from different angles.

Moose Knuckles

This well-known Canadian brand is also unfortunately regularly the victim of counterfeit goods. That's why Moose Knuckles has incorporated an NFC tag into its products.

NFC stands for Near Field Communication. This is a small, thin tag you can scan with your phone to view information about the item, which is only visible to you. This information is not stored by Moose Knuckles and is intended solely for you. You will not be tracked, and your information is not stored.

An NFC tag is incredibly easy to use. Simply place your phone on the tag, and you'll be redirected to register your item. This registration is available with iPhones XS/XR and later, and with Android models from 2012 onwards (Android 4.2). If you have an iPhone 7 or 8, you'll need to download the "NFC reader" app from the App Store. If you have an iPhone 6 or older, it's time to get a new phone, as you can't scan an NFC tag with it.

If the item doesn't have an NFC tag, there's a good chance it's not an official Moose Knuckles product. So be sure to pay close attention to this when purchasing.

Tip:
Moose Knuckles also sells its products only through authorized retailers. So, check beforehand whether the retailer is registered HERE .

Stone Island

Stone Island is also experiencing problems with counterfeit products. That's why they've provided all their products with a Certilogo.

Since the SS/2014 collection, this code has been incorporated into all products in the Stone Island and Stone Island Shadow Project collections. Since FW/2020-2021, the Stone Island Junior collection has also featured a Certilogo.

It's very simple. You can scan this Certilogo with your phone using the QR code, or you can enter the 12-digit Certilogo HERE to check its authenticity.

Peuterey

Peuterey is a brand that thankfully suffers less from counterfeit products, but less is still a problem. The Aiptek model, in particular, is a popular target for counterfeiting.

You can recognize a non-authentic Peuterey jacket by:

- the logo is not on a relief patch
- the logo looks cheap

Generally, you, the consumer, can still easily distinguish between genuine and fake Peuterey items. But the most important thing remains: buy your item from an authorized retailer. You can check the Peuterey website to see if there's a retailer near you. ClickHERE for the store locator .

Other brands

Of course, not every brand has a system or method for checking whether an item is genuine or fake. So here are some general tips for distinguishing between genuine and fake products.

1. Check the logo carefully for correctness. Look for spelling errors, off-colors, etc.

2. Pay attention to the product's finish. Does it look neat?

3. Check the labels inside the product. Are there any spelling errors or do they look similar to other products from the same brand?

4. If it's too good to be true, it usually is.