True fashion enthusiasts among us may already be familiar with the brand GCDS. But for those who haven't heard of it yet, we'll tell you a little more about this unique brand in this blog post. GCDS, better known as "God Can't Destroy Streetwear," is an Italian clothing brand founded in 2015 by brothers Giuliano and Giordano Calza. By Italian, we really mean Italian; all the garments are actually sourced from the Southern European country. The shoes and accessories are produced in southern Italy, while the knitwear, jersey, and cotton are produced near Milan. It's no wonder we're highlighting this unique Italian clothing brand: GCDS is now also available at Tip de Bruin!
'Made in Italy' vision
GCDC is a brand with a unique vision. Giuliano Calza's founded the high-end clothing brand with the idea of giving "Made in Italy" a younger approach. Previously, this term was almost exclusively used for older Italian clothing brands.
After completing his studies at Shanghai University, Giuliano returned to Italy. In 2015, he and his brother Giordano Calza decided to launch their own clothing brand; GCDS was born.
Collaboration with world-famous artists
The brand wasn't an immediate success, of course. Its popularity truly grew when it combined Italian fashion with attractive imagery. To achieve this, the brand collaborated with world-renowned photographers and videographers. Names like Nadia Lee Cohen, Renelle Mendrano, and Brianna Capozzi naturally attracted considerable attention. Subsequently, other celebrities also began to show interest in the clothing brand. The unique and often ironic designs were suddenly appreciated by artists like Dua Lipa, Kali Uchis, Chiara Ferragni, Bella Hadid, and Pamela Anderson.
The brand's most iconic moment was an unexpected collaboration between GCDS and Barilla, an Italian brand for pasta, sauces, and recipes. A capsule collection featuring a box of pink spaghetti was developed for this collaboration. A video was also created specifically for this collection. Check out the GCDS x Barilla "Dinner's Ready" video here !
Airy fashion
The brand's founders believe that colorful clothing should have a deeper meaning. GCDS clothing, while seemingly lighthearted at first glance, almost always has a deeper or humorous meaning. This is also reflected in the shirts and sweaters featured in the new collection, which feature drawings and unique designs.
The reason for this, according to Giuliano, is this: "Only those who are positive and confident can see the humor in things." This is why his lighthearted fashion takes on a deeper meaning when you look closely, as evidenced by the hidden details of Italian craftsmanship.
Meanwhile, the Calza brothers' mission remains to keep the brand on course. By continuing to focus on the brand's exclusivity and creativity, GCDS plans to grow significantly. Part of this is expanding its sales outlets throughout Europe. You can now also buy the coolest GCDS items at Tip de Bruin! Click here to view the GCDS range!
